I saw this man on TV last night. His name was Burt, and he had a long beard. He used to sell honey on the side of the road in New England, until he picked up this hitchhiker who made him famous, and earned him a lot of money. She earned even more money for herself.
Burt was an interesting character (he died several years ago at the ripe age of 80, in spite of both his doctors telling him he would live to be 100). He eschewed complexity and embraced simplicity, choosing to live without the creature comforts known to most of us. For example, he lived in the north woods in a simple cabin with a wood burning stove, no internet, no TV. He had a dog, however. Had two at one point. Labs. He was told they were quite special. They were. Especially to him.
The name of the company started by the hitchhiker, and featuring a not so beaming (rarely did he smile, or show emotion, except when crying about his dogs) Burt on the label was Burt’s Bees. You can look it up. Better yet, watch the film. It will tell you more about this guy than I will.